Brand Identity
A quiet arch, a steady mark.
The IndiArt symbol reduces an Indian architectural arch to two concentric lines framing an I monogram, with a single brass keystone. It reads as a lamp silhouette at a glance and stays legible down to 16 pixels.
INDIARTPremium Lighting & Handcrafted Décor
Primary — icon + wordmark + tagline
INDIART
Horizontal lock-up
INDIARTPremium Sourcing for Hospitality & Interiors
Vertical lock-up
Icon only — favicon, stamping, social
INDIART
Wordmark only
INDIARTLuxury Sourcing • Crafted in India • Trusted in the UK
Reversed — foil, embossing, dark packaging
Palette
Warm neutrals, brass used sparingly.
Charcoal
#2E2E2E
Rich Mocha
#7A5C4D
Warm Grey
#6E6E6E
Soft Beige
#E8DFD2
Off White
#F8F7F5
Soft Brass
#C9A96A
Brand Pattern
Repeating brass arches.
An understated arch repeat for packaging, catalogue pages, presentation folders and quiet website bands. Always low contrast — it should never compete with photography.
Applications
Consistent across every touchpoint.
- Kraft carton
- Black presentation box
- Brass product tag
- Wooden shipping crate
- Cloth dust bag
- Product label
- Business card
- Letterhead
- Catalogue cover